UX Case Study, UI Designs

ScoutBallers

Year

2020

Duration

8 weeks

Role

Branding, Information Architecture, Wireframing, Prototyping, Usability Testing

About ScoutBallers

Scoutballers is a football marketplace that connects players, video creators, and recruiters to hasten the process of club and college recruitment. The platform will help professional clubs and college coaches to save costs by assessing the talents needed for their clubs or college programs online and from the comfort of their desks or homes.

The Challenge

The product is designed to look into some key challenges facing the scouting industry and thereby solving problems, creating opportunities, and making dreams a reality. Some of these problems includes:

1

Professional clubs, college coaches, scouts, and agents don’t have access to videos of available players in their immediate environment or worldwide without leaving their desk

2

Lack of opportunities for footballers worldwide to connect with clubs and coachers to take their careers to the next level.

3

Skilled video freelancers who wish to offer their services to players looking to create recruiting videos don’t know how to go about it, due to lack of platform.

Competitive Analysis

First, I decided to focus on direct and indirect competitors and products with the same or almost the same features as Scoutballers.

Key findings

I found out that these two major contenders in the market are lagging in their market strategy by not having features that work for Africa/Asia, which is a big market and also no provision for video creators on the platform to help those players who cannot make theirs.

User Interview and Surveys

What I did:
At the discovery phase of my project, I conducted user interviews and surveys with potential users, this is to get a better understanding of the problem my users were facing and how the problems can be solved.


  • 1. How long have you been playing football?
  • 2. Where do you look forward to enhancing your career?
  • 3. What’s your coaching ability?
  • 4. Have you been able to lead a team before; If yes, How?
  • 5. What are the challenges you face as a young footballer?
  • 6. How technology inclined are you?

Empathy Map

Empathy maps help us understand our users and their behaviours. They also make us consider all the possible use cases for a flow or feature.


Findings
During my reseach work, these were some of my findings:


  • 1. There’s a lack of opportunity for young players like Victor
  • 2. Coaches barely find players in remote areas
  • 3. He’s unable to create a quality video of himself on the pitch

User Flow

What I did:
I mapped out the users’ steps to help them simplify their usage of the app

Branding

UI Designs

The Onboarding

Some Screens

Some Mobile Responsiveness

landing Page